The biggest challenge that one faces while deciding to open an enterprise is how to choose a company name?
Choosing the correct name for your firm can have a big influence on its success. If by chance you end up choosing a name that fails to connect with the customers, it can have negative repercussions on your business and bigger problems like insurmountable commercial and legal obstacles.
Thus, it is very critical to put in conscious efforts while deciding about how to pick and choose a name for a company.
Having said that, choosing a company name is quite a daunting task. As everyone wants to have a name that will express both your ideas and define your organizational characters as well as has the potential to survive in the future.
Impact of choosing the right name for your business
How to choose a brand name for your company is not just a simple question but as a matter of fact highly critical and deciding factors for the growth of an organization with long-term effects on your overall business scenario.
A clear, powerful name can prove to become incredibly beneficial in your marketing and branding efforts and take your business to another level.
Thus, businesses will ask questions to discover more about your culture and what makes you unique, and the things you’ll want to express to your customers.
- A good name reflects the identity, characteristics, and goals of a company.
- It will have the potential for self-promotion if it is catchy enough.
- It will facilitate a better connection with the customers.
- Long-lasting effect on the future prospects of a business
- It will also not get you in any legal trouble.
The name of your business will stay with you for a long time, so think carefully before establishing a legal organization, developing a website, and designing signage and other promotional content.
Ideas For Choosing A Company Name
To help you come up with a catchy name for your company it is advisable to seek help from company registration consultants in Jaipur at such steps as setting up online business and more. The professional experts could guide you with necessary as well as useful information that might be of your interest. But if you want to pick a name yourself, the following tips can come in handy in saving your time and efforts.
# Avoid names that are difficult to spell
While choosing a brand name for your company try to keep a name that is easy to pronounce without much difficulty. As you don’t want your future potential customers to be perplexed about how to discover your company online. Furthermore, repeatedly correcting the misspelt form of your company name is annoying. Thus, it is very important to keep easy and simple to pronounce the brand name for your business.
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# Choose a name that will not limit your firm as it grows
Choosing a company name that is too particular can lead to problems in the future. Consider what might have happened if Jeff Bezos had named his company “Online Books” rather than “Amazon.” Avoid names that may limit your future business opportunities, as you don’t want to limit your company to a specific product or a single city. To avoid limiting your company’s future growth, you need to take a modern approach to its brand name.
# Choose a meaningful name
Ideally, you want the name of your business to reflect something significant and positive about your company. Is it possible for consumers to understand your company’s mission statement right away? While meaningless names like “Google,” “Yahoo,” or “Zappos” have some appeal because to their catchiness, they will cost you a lot more to brand.
On the other hand domain name like “OnlineTickets.com” is great because it reflects the business’s purpose while also benefiting in search engine optimization.
# Determine whether the name is memorable
You obviously don’t want your organization to have a boring name, but you also don’t want to be too “outlandish.” You want your employees to be able to tell their knowns exactly where they work, and you want your firm name to stick in their minds..
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# Choose a Name That Is Consistent With Your Brand
Determine what you want to be recognized for before deciding on a business name. Then, pick a name that reflects that attribute.
So, it is very important that you find a name that is consistent with your brand name. Check out:-
- What sets your company apart from the competition?
- Is it in a good location?
- Excellent client service?
- Expertise and knowledge?
- What type of customer or client are you looking for?
# Make use of the resources provided for brainstorming names
There are a lot of websites that may help you come up with names, including
There are even name branding gurus, such as Alexandra Watkins of Eat My Words.
- Shopify Business Name Generator
# Do not pick a name that is similar to a competitor’s name
Keep an eye out for competitors that are utilizing names similar to the one you desire while you’re hunting for a distinctive name. Avoid using business names that may cause confusion between your company and another similar type of company in your region.
In the worst-case scenario, the other company will accuse you of trademark infringement, and you will be forced to defend yourself in court. Even if this does not occur, you want your company to have its own brand and identity, and being confused with a rival is rarely a positive thing. It is one of the most important factors for how to pick a name for a business firm?
# Seek inputs on the company name
Make a list of 5 or 10 names and run them by friends, family, and trustworthy coworkers. Obtain suggestions and comments from your intended audience as well. Also, ensure that the name has no negative implications.
# Check to see whether the name sounds nice when spoken aloud
Sometimes names seem OK on paper but sound terrible when spoken aloud. And, if it’s uttered aloud, make sure no one is confused about how it’s spelled.
# Conduct an Extensive Online Search
After researching once you’ve decided on a brand name, look it up on the internet to check out the availability of that particular company name. It might be possible that someone else is already using that business name. So, it is very important to research available options so as not to fall into legal troubles in the future.
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# Optimize Your Name for the Web
Most likely, your company will have a website and a Facebook profile. Other social media sites may be used by your company. Do your homework to see if you can secure a domain name that matches your company name, as well as social media profiles in your name.
Simple and memorable domain names are preferable. Although an uncommon spelling or a long name may seem appealing to you, it might make it difficult for potential consumers to discover you online or enter your name correctly in an email.
# Get a .com domain name
Next in the queue will be how to choose a domain name for your business?
It is recommended to use a “.com” domain name for your business rather than alternatives such as.net,.org,.biz, or other suitable domain extensions.
As the customers prefer to connect a.com domain with a more established company. Undoubtedly, someone will already hold your desired.com name, however many domain owners are prepared to sell their name for the right amount.
Consider obtaining the desired .com domain name as a business investment. You can check the availability of a domain name at sites like GoDaddy.com or NetworkSolutions.com, and if the domain name is already in use, you can frequently hunt down the owner and see if they are ready to sell it by using the “Who is” feature at GoDaddy or Network Solutions.
# Perform a search for the Secretary of State
If you wish to establish your firm as a corporation or LLC, you should check the Secretary of State’s records to ensure that your name isn’t confusingly similar to an existing registered business name. The Secretary of State can refuse to register it if it is too close to an existing name. This type of search can be assisted by your company attorney.
# Ensure that you are personally satisfied with the name
You will have to live with the name for a long time as the business owner, so make sure you are satisfied with it and feel it will connect with your consumers. Spend the time necessary to do it perfectly from the start. Therefore, it should also be taken into consideration for determining how to choose a name for a business?
# Search for trademarks
Next in line while choosing a company name is to search the government website USPTO.gov to find out whether the name is available for trademark or service mark.
Hope this article was useful enough and would help you find solutions for choosing a name for a company.